Website & Digital Specialist (UAE National)

Help AG is looking for a talented and experienced Website & Digital Experience Specialist will manage and improve the company’s website and related digital experiences. This role will own day-to-day website operations, maintain accurate and engaging content, develop landing pages, and work with Marketing and IT to improve usability, search visibility, performance and conversions.

The ideal candidate combines hands-on content management skills with a strong understanding of website structure, user journeys, analytics and the technical processes needed to keep a corporate website running effectively.

Responsibilities

• Website Management
  
  • Manage day-to-day website updates through the Content Management System (CMS), including pages, navigation, forms, banners and downloadable resources. 
  • Build and maintain landing pages for services, campaigns and events. 
  • Ensure website content is accurate, current, accessible and consistent with brand guidelines. 
  • Maintain a clear website structure and effective user journeys across desktop and mobile. 
  • Coordinate website releases, fixes and enhancements with internal IT teams and external development partners. 
• Website Experience & Optimisation
  
  • Identify opportunities to improve navigation, page layouts, calls to action and conversion paths. 
  • Apply search engine optimisation (SEO) best practices to page content, metadata, internal links and site structure. 
  • Monitor website health, including broken links, page speed, mobile usability and form functionality, and coordinate fixes. 
  • Support testing and quality assurance before new pages, features or changes go live. 
  • Use user behaviour and performance data to recommend and implement improvements. 
• Analytics & Reporting
  
  • Track website traffic, engagement, search performance, form submissions and conversions using tools such as Google Analytics and Google Search Console. 
  • Develop regular website performance reports with clear findings and recommended actions. 
  • Measure landing page performance and conduct A/B testing where appropriate. 
  • Work with Marketing to ensure campaign tracking and lead capture are set up correctly. 
• Digital Content & Collaboration
  
  • Work with the content, design and events teams to publish website content that supports business priorities. 
  • Adapt approved content into effective web pages, with clear headings, relevant calls to action and appropriate visuals. 
  • Coordinate with IT on integrations, security requirements, access permissions and technical changes. 
  • Support email and social media campaigns by ensuring they link to relevant, functional and measurable website experiences.

Qualifications & Skills

• Proven experience managing and improving a corporate website.
• Hands-on experience with a CMS and building or updating website pages and landing pages.
• Good understanding of SEO, website analytics, user experience and conversion optimisation.
• Working knowledge of HTML and CSS, with the ability to make basic updates or communicate requirements clearly to developers.
• Experience using Google Analytics, Google Search Console and website testing or reporting tools.
• Ability to manage website requests, review changes and coordinate with both marketing and technical teams.
• Strong writing and editing skills for clear, effective web content.
• Experience with marketing automation and CRM integration platforms (e.g., HubSpot, Microsoft Dynamics) preferred.
• Familiarity with accessibility standards, website performance optimization, and consent management practices preferred.
• Proficiency in design and content creation tools (e.g., Adobe Creative Cloud, Figma, Canva) preferred.
• Experience managing external web agencies or development partners preferred.
• Detail-oriented, organised and comfortable managing multiple website updates and projects.
• Able to balance user needs, business goals and technical requirements.
• Proactive in identifying issues and recommending practical improvements.
• Confident working across Marketing, IT and other business teams.
   

Benefits

• Health insurance with one of the leading global providers for medical insurance. 
• Career progression and growth through challenging projects and work.
• Employee engagement and wellness campaigns activities throughout the year.
• Excellent learning and development opportunities.
• Flexible/Hybrid working environment.
• Inclusive and diverse working environment.
• Open door policy.

About Us

Help AG, the cybersecurity arm of e&, is the Middle East's trusted cybersecurity partner, enabling governments, enterprises and critical industries to innovate with confidence. Combining strategic consulting, advanced managed security services and deep technology expertise, Help AG helps organisations strengthen cyber resilience, secure AI adoption and build trusted sovereign digital environments. With regional expertise and a customer-first approach, Help AG delivers end-to-end cybersecurity capabilities designed to protect critical operations, manage evolving risks and support secure digital transformation. Through continuous innovation, trusted partnerships and measurable outcomes, Help AG enables organisations to remain resilient, prepared and confident in a complex digital world.